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From the Desk of Bill Chee

A Big Announcement from Prudential Locations

We are pleased to share some exciting news that marks a new era for our company: we have decided to change our name back to Locations LLC. The new Locations will continue to operate as a multi-faceted real estate company, and will no longer be affiliated with Prudential Financial, Inc. This decision enables us to return to the much-beloved name that catapulted our company to become Hawai‘i’s best and largest real estate firm.

From the Desk of Bill Chee

Bill Chee Talks Technology and Hawaii Real Estate

In an exclusive one-on-one, Bill Chee, our fearless leader and CEO of Prudential Locations, sat down with Pacific Business News to talk technology and Hawaii real estate.

PBN: How does technology affect real estate agents today?

To match up with clients, you have to match up with technology. It’s changed drastically since I’ve been in this business. We never had email when we first started; we never had texting. There is so much information. There is almost no disadvantage to technology. Properly used, it’s like a gun. You can either use it for good or bad.

Bill Chee, CEO of Prudential Locations at the company's Diamond Head office. Photo by Tina Yuen